Write and research a minimum two-page paper on Kate Spade's demographics (age, sex, income, etc.) and psychographics (lifestyle, travel, books, etc.) How does the company target their customer online? How does your company customer differ across channels? How do their product and services differ?
Is the company effective in using their website to target their customer? What is working for the company? What isn't working? What suggestions do you have for the company?
Double-spaced, 12 point font, Times New Roman and written in own words. Paper should include a Works Cited page (at least one current (2007-present) outside reference from newspapers, journals and books from.