he footwear market is growing immensely on a global scale. Select any country's shoe brand (NOT a global brand already sold in Russia) that could be launched in Russia.
Discuss the rationale for your decision and support your approach using:
- A description of the footwear brand's local market
- A description of Russia's footwear market
- PEST analysis
- SWOT analysis
- How you will deal with the financial and currency issues
- Manufacturing & logistical considerations.
- What your USP/Brandstory will be to the Russian consumer and how you will communicate that
The paper/deck/other medium, should be between 12 - 15 pages (where applicable) and include graphics as called for.
This is new addition
Our professor just put it online