he footwear market is growing immensely on a global scale. Select any country's shoe brand (NOT a global brand already sold in Russia) that could be launched in Russia.

Discuss the rationale for your decision and support your approach using:

- A description of the footwear brand's local market

- A description of Russia's footwear market

- PEST analysis

- SWOT analysis

- How you will deal with the financial and currency issues

- Manufacturing & logistical considerations. 

- What your USP/Brandstory will be to the Russian consumer and how you will communicate that

The paper/deck/other medium, should be between 12 - 15 pages (where applicable) and include graphics as called for. 
This is new addition

Our professor just put it online