M2 MS6900

Question # 40321
  • Management
    3 months ago
    $20

    This is the second milestone of your business plan—the marketing plan.

    Tasks:

    Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

    Explain how the marketing plan targets the market segment.

    Provide a positioning statement for your project.

    Define the products and services you will offer.

    Develop and detail a pricing strategy you will use.

    Describe the promotion plan you will implement.

    Identify the target locations with an assessment of their viability.

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