Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other
product of your choosing). After realizing that you have purchased this product for years, you
wonder, "Why do I feel so strongly about this product?" You remember your readings from Marketing
class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing
and Marketing Strategy concepts.
Develop a 700- to 1,050-word response using the scenario above and answer the following
questions:
 What is it about this product that appeals to me? Who are the people like me that are buying this
product? (e.g. demographics, consumer characteristics, buyer behavior)
 How do marketers strategically plan to market these products to me?
 Why does the price of this product seem to be of equal value for the satisfaction that I receive when
consuming/using this product?
 How does this product get from the manufacturer to the place I can buy it?
 What promotional activities compel me to buy this product?
 What do the answers to these questions tell you about the presumed target market and its relation to
the controllable 4 P's of marketing?
 What social, environmental, and regulatory forces must this product's marketers overcome to get this
product to the customer?