700- to 1,050-word

Question # 40579
  • Writing
    9 months ago
    9 months ago


    Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other
    product of your choosing). After realizing that you have purchased this product for years, you
    wonder, "Why do I feel so strongly about this product?" You remember your readings from Marketing
    class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing
    and Marketing Strategy concepts.
    Develop a 700- to 1,050-word response using the scenario above and answer the following
     What is it about this product that appeals to me? Who are the people like me that are buying this
    product? (e.g. demographics, consumer characteristics, buyer behavior)
     How do marketers strategically plan to market these products to me?
     Why does the price of this product seem to be of equal value for the satisfaction that I receive when
    consuming/using this product?
     How does this product get from the manufacturer to the place I can buy it?
     What promotional activities compel me to buy this product?
     What do the answers to these questions tell you about the presumed target market and its relation to
    the controllable 4 P's of marketing?
     What social, environmental, and regulatory forces must this product's marketers overcome to get this
    product to the customer?


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    700- to 1,050-word
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