Your team is looking for a way to make some revenue as either a for-profit or not-for-profit
organization. This organization can market locally, nationally, or internationally, and can be a
privately-owned company or a franchised organization. The product that you have decided to
sell is lemonade. To make the endeavor work, you will have to define the product that you will
be selling (that is some marketable form of this drink) and decide on a target market.
Your marketing team's mission is to prove the company’s goals will be met by providing
research, strategy development, and reasoning why this form of this product is viable In this first
half of the project, you will report on the following:
Product's definition to the target market
Viable pricing strategy
Brand's position in the competitive environment
1. Determine in no more than 90 words how you will define the lemonade to your target market
(include information on packaging, labeling, etc.). How will this add value and differentiate the
brand and product from the competition while encouraging the target market to buy?
2. Examine promotional methods that could be used to market your lemonade globally.