marketing lemonade

Question # 40594
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    7 months ago
    7 months ago


    Your team is looking for a way to make some revenue as either a for-profit or not-for-profit
    organization. This organization can market locally, nationally, or internationally, and can be a
    privately-owned company or a franchised organization. The product that you have decided to
    sell is lemonade. To make the endeavor work, you will have to define the product that you will
    be selling (that is some marketable form of this drink) and decide on a target market.
    Your marketing team's mission is to prove the company’s goals will be met by providing
    research, strategy development, and reasoning why this form of this product is viable In this first
    half of the project, you will report on the following:
     Target market
     Product's definition to the target market
     Viable pricing strategy
     Brand's position in the competitive environment

    1. Determine in no more than 90 words how you will define the lemonade to your target market
    (include information on packaging, labeling, etc.). How will this add value and differentiate the
    brand and product from the competition while encouraging the target market to buy?
    2. Examine promotional methods that could be used to market your lemonade globally.


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