Brand Personality Presentation [4 slides]
|Question # 41152||Writing||3 years ago|
Choose an organization with which you are familiar - Netflix
Create an 4 slide Microsoft® PowerPoint® presentation with speaker's notes representing how this organization manages and develops its brand personality, and deliver the following:
- · Find an ad (digital or non-digital) that you feel communicates a strong brand personality. Include this ad in your presentation.
- · Describe that brand personality in terms of the dimensions in Figure 10-2 (p. 369 in Consumer Behavior: Building Marketing Strategy).
10-2 Dimensions of Brand Personality
- · Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating.
Format your presentation consistent with APA guidelines.