Utilize the same product/service your team chose
Develop a 250 word response that analyzes the following: 125 words for each tab
highlighted in red .
 Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.
 Review whether your market segment is aware of the problem that your product/service serves to eliminate. How is your marketing strategy impacted by this awareness?
 Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.
 List the evaluative criteria and the importance of each that your market segment would use in purchasing your product.
Format your paper consistent with APA guidelines.