Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

PLEASE REFERENCE FROM FOLLOWING BOOK:

ISBN.13: 978-0-134-12993-8

GRADING CRITERIA

1. Student used standard essay format: Introduction/Body/Conclusion.

2. Student demonstrated proper use of grammar, spelling, punctuation, citation style, etc.

3. Student demonstrated an understanding of course content and key concepts, as discussed in the text.

4. Student was able to examine, assess, evaluate, and/or analyze course content and key concepts.

5. Student provided a clear and well-developed response to the question.