Explain the strengths of mobile marketing from the marketer’s point of view.
PLEASE REFERENCE FROM FOLLOWING BOOK:Principles of Marketing
Philip Kotler and Gary Armstrong, 2016
1. Student used standard essay format: Introduction/Body/Conclusion.
2. Student demonstrated proper use of grammar, spelling, punctuation, citation style, etc.
3. Student demonstrated an understanding of course content and key concepts, as discussed in the text.
4. Student was able to examine, assess, evaluate, and/or analyze course content and key concepts.
5. Student provided a clear and well-developed response to the question.