Explain in as much detail as you can regarding the scope of each of these levels; Visitor Level, Session Level, and Page Level.

Compare and contrast web server log files vs. JavaScript tagging

What would you recommend in terms of the variables you would set for an eCommerce site? Would this recommendation be dependent on the type of business or any other factors?


Good references

https://www.morevisibility.com/blogs/analytics/as-easy-as-123-custom-variables-part-i-session-level.html

Book

Advanced Web Metrics with Google Analytics, Third Edition
Chapter 9

APA Format

Thank you.