2000-word essay - choose a MNE and a country with which you are familiar. (The MNE must not already operate in your chosen country)
Then 'Assess the environment of your chosen country and explain why the MNE may want to move into the country. Discuss how the historical context changed. Identify the most appropriate mode of entry to begin operations in that country'
You should use theories and frameworks from the course, such as PESTLE and the Uppsala model to help you answer the question.
Once you know what MNE and country you are comfortable to write on, please share with me. You can give me 2-3 options also to choose from as this will ensure that I feel comfortable with your selection. The essay guidelines and rubric for Year 1 grading are attached for your further details. Essay format and reference to be Harvard.
Please message me if you have any questions. For reference I have attached digital book for the marketing course.
NO PLAGIARISM PLEASE.