Kindly use the following questions as guidelines to your assigned case study:   What are IFGs current objectives and strategies in these markets?   Examine the cannibalization potential of Lena to IFGs existing product lines. Using the contribution data provided and your estimates of powder-based coating sales by customer group(from Question 3), estimate how contributions might be affected if IFGs existing customers switched coatings. What is your assessment of the product potential given cannibalization expectations?     Consider Lenas strategic role in IFGs product line using your cannibalization estimates, the product/market fit, and overall product/company fit. What is your overall assessment?   4.      What would your opinion be of the proposed introduction if you were: