Imagine you were recently promoted and now serve as Mayor Samantha Smith’s professional speechwriter. Mayor Smith has been asked to address the Twin Fawn Community Association about the issue of building a swimming pool in the neighborhood. As you analyze the audience (community members), which one of the factors (characteristics) below will you consider as you prepare Mayor Smith’s speech? Provide a thorough explanation for your choice.

• Age of the audience.
• Attitude about subject.
• Socioeconomic status of the audience.