Online presentation and accompanying notes which expand and explain on the bullet points within the slides.
15 minutes worth of slides
Effectively communicating corporate image is an important
part of managing corporate reputation to ensure that there is no gap between
the image of the organisation and the organisational identity.
You have been asked to prepare a presentation
for your client (Gateley Plc) that critically
evaluates the image of the organisation and how this is communicated, including
a critique of the relationship between image and identity.
Your presentation should:
assess your given organisation’s corporate image
how the gap between corporate image and identity might be measured.
an outline strategy for effectively communicating the desired image of
your organisation to strengthen its reputation.
tools, you should first conduct a thorough analysis of the organisation’s
current corporate image, including a detailed consideration of how the gap
between corporate image and identity might be measured.
You should then
recommend a strategy for communicating the organisation’s desired image to
stakeholders, including consideration of how this strategy will strengthen its
reputation. You should conduct a stakeholder analysis to assist in the
development of your strategy. Avoid presenting a tactical plan; it is important
that you present strategic recommendations only.
It is important to
bear in mind that there are only 15 minutes available, and therefore a concise
approach is required.
assess the organisation’s corporate image. 40% weighting
how the gap between corporate image and identity might be measured. 20% weighting
an outline strategy for effectively communicating the desired image of your
organisation to strengthen its reputation. 40% weighting