Imagine that you recently read an article that highlights the benefits of a four-day workweek. You intend to persuade your company’s CEO that this is a viable option for the company. Which one of the following appeals would you focus on in order to convince your CEO that a four-day workweek is beneficial? Choose one of the following appeals and explain why you feel it will best assist you in convincing your company’s CEO.

• Ethos: character or disposition (credibility).
• Logos: logical (reasoning and evidence).
• Pathos: emotional.