consumer behavior

Question # 45378
  • Marketing     		4 years ago
    $15
    consumer behavior
    4 years ago

    bwagness

    Question: Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

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    From a MKT230 - CONSUMER BEHAVIOR class

    Textbook:  Consumer Behavior – Buying, Having, and Being
    Michael R. Solomon, 2017
    Pearson

    ISBN.13: 978-0-134-12993-8


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