consumer behavior

Question # 45378	Marketing	3 years ago

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3 years ago

Question: Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

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From a MKT230 - CONSUMER BEHAVIOR class

Textbook: Consumer Behavior – Buying, Having, and Being
Michael R. Solomon, 2017
Pearson

ISBN.13: 978-0-134-12993-8

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consumer behavior

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