Assignment OverviewUnit 4 - Discussion Board
ASSIGNMENT DESCRIPTIONDeliverable Length: 300500 words OBJECTIVES Primary Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central). Primary Response: Within the Discussion Board area, write 300500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. For this Discussion Board, please complete the following: More companies are using technology to handle customer service effectively and efficiently to achieve customer loyalty and satisfaction. A global fast-food organization is using a new technology to enhance customer service. This company is in a period of digital transformation with the development of a growth strategy through customer experiences to retain current customers and bring back former customers. This new technology targets digital and drive-thru customers, the two major sources of company sales. The company realized that its customer engagement goal is to generate loyalty. The company continues to offer customers the products and services that they want, and the new technology now makes it easier to provide better customer service. Read the following article for more information on the use of technology in customer service: How Has McDonald's Been So Successful for So Long? Discuss the following with your classmates: What are the advantages of the company's strategies described in the article? From your personal experience as a customer, in what ways has new technology enhanced customer service?