Assignment OverviewUnit 4 - Individual Project ASSIGNMENT DESCRIPTIONDeliverable Length:  35 pages (not including the cover page and the resource page) OBJECTIVES Assignment Details: Customer and brand loyalty are essential to the success of an organization. Loyalty does not happen instantly during a single encounter. Building lasting relationships with customers requires trust and satisfying customer needs over time. A local supermarket chain has over 500 stores across the United States and is a leader in customer satisfaction and loyalty by focusing on unique in-store experience. It does not offer loyalty programs or coupons, yet the customers are drawn to the supermarket's healthy and affordable private-label products. The local supermarket believes that human connection is the key to its success. Read the following article for more information on the innovative ways that businesses are improving their customer service techniques: Trader Joe's Business Model of "Less is More" After reviewing the materials, download this assignment template, and then in a 35-page paper, answer the following questions: How would you describe customer loyalty, and why is it important to an organization?

What are the ways in which an organization can build customer loyalty and trust?

Long-term relationships are essential to sustain an organization. What are some of the reasons that customers remain loyal to a product, service, or organization?

Assignment OverviewUnit 4 - Individual Project ASSIGNMENT DESCRIPTIONDeliverable Length:  35 pages (not including the cover page and the resource page) OBJECTIVES Assignment Details: Customer and brand loyalty are essential to the success of an organization. Loyalty does not happen instantly during a single encounter. Building lasting relationships with customers requires trust and satisfying customer needs over time. A local supermarket chain has over 500 stores across the United States and is a leader in customer satisfaction and loyalty by focusing on unique in-store experience. It does not offer loyalty programs or coupons, yet the customers are drawn to the supermarket's healthy and affordable private-label products. The local supermarket believes that human connection is the key to its success. Read the following article for more information on the innovative ways that businesses are improving their customer service techniques: Trader Joe's Business Model of "Less is More" After reviewing the materials, download this assignment template, and then in a 35-page paper, answer the following questions: How would you describe customer loyalty, and why is it important to an organization? What are the ways in which an organization can build customer loyalty and trust? Long-term relationships are essential to sustain an organization. What are some of the reasons that customers remain loyal to a product, service, or organization?