learning outcome: Appraise the factors arising within the marketing environment, Appreciate the linkages between different parts of the marketing and business environment and their impact on creative marketing.

Learning outcome: Evaluate the role creativity plays in key marketing concept and the interrelationship between them.

in other to fully address this question, you will be required to use a range of academic sources to inform your ideas/ argument and substantiate their opinion.practional insight are permitted but are to be used Sparingly.

when answering this questions, you should be mindful of the learning outcomes listed above.

Ensure, for example, that you discuss the influence and/or impact of key drivers within the business and marketing environment (e.g. Competition) on marketing creativity, and how creativity interplays with different marketing concepts such as four Ps, STP and so on.