Case Study Companion- Summative (Worth 43% of the module marks).
In coursework 2, each student is expected to select one company from the list of 11 companies below, to conduct critical strategic analysis of the company using key module frameworks. The key points must be supported with evidence or examples from credible sources. Engagement with at least one of the weekly discussion articles is expected in the referenced resources. In researching the selected company each student will be required to complete the Case Analysis Companion (pronounced Cake) to be submitted individually.
Select one of the companies listed above and use the overaching question below and the questions under each unit in the Case Analysis Companion. Complete all questions in the Case Analysis Companion and submit this summative task individually 11pm on 15th May, 2022.
Choice of companies for coursework 2 (Select one company): Deloitte (UK), DP World(UAE), Naspers (South Africa), Medtronic (Ireland), Meta (USA), Sea Limited (Singapore), Prada (Italy), Nestle (Switzerland), Airbnb (US),Qantas (Australia), Notco (Chile), Apple (US).
Using both the outside-in and inside-out analytical frameworks, critically analyse your selected company’s external and internal environment, and identify the strategic issues it needs to address in the short, medium and long term. From your analysis what are your company’s major opportunities, threats, strengths and weaknesses? Use module theory to generate strategies your company can draw upon in addressing the strategic issues you have identified, and recommend a way forward for its strategic direction in the short, medium and long term. Support your arguments with academic theory.
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