COURSE CODE GEEN
COURSE TITLE Strategy
Wordcount: at least 2,000 words – references are excluded from the wordcount;
Please submit ONLY word documents. PDFs or any kind of photo documents will not be marked;
Please do not plagiarise: any similarity index above 20% will be referred to the
title your answers, for example: Answer to Question 1 or Answer to Question 2;
you need extra time, please apply for Extenuating Circumstances;
Deadline: Friday 15th
of July by 11:59 BST
Based on the case study: ‘PSA Peugeot Citroen: Strategic Alliances
for Competitive Advantage?’
Answer all questions.
Q1. (Weight 30%)
Critically analyse the six (6) reasons PSA adopted the strategy of entering
into strategic alliances.
Investigate the five (5) reasons strategic alliances usually fail.
Critically reflect on PSA’s strategic alliances. Were they generally
successful or unsuccessful? Support your answer with arguments.