The BP Oil Spill was a very serious situation that happened
in the United States. In response to the spill, BP had to create and launch a
PR campaign to help rebuild its image. Research BP's public relations campaign
and answer the following:
Do you think their efforts were successful or unsuccessful?
What did they do well?
What strategy could they have changed?
What would you have done, based on what you know now?
Please identify any specific Public Relations (PR) campaign and answer
the following questions:
What was the purpose of the campaign?
What strategies did they deploy as part of the campaign?
What made this campaign successful? Unsuccessful? Why?
After answering each of the above, describe a public
relations campaign you can create based on one aspect of your own life. This will be the foundation of your overall
PR journaling going forward so please keep a copy of this document handy for