After identifying an event that is newsworthy and can be great content for a news release, you will:

 Compose a one-page company news release, following the required format, with an event-driven purpose.

Provide the method(s) of distribution for the best possibility of a response (wire, email, social media, etc.) and why you chose that method of distribution.

Provide targeted media outlets (the title of a specific person, and specific radio, TV, print, etc. outlets) and why those outlets are best for this topic and type of release.