After identifying an event
that is newsworthy and can be great content for a news release, you will:
Compose a one-page company news release, following the
required format, with an event-driven purpose.
Provide the method(s) of distribution for the best
possibility of a response (wire, email, social media, etc.) and why you chose
that method of distribution.
Provide targeted media outlets (the title of a specific
person, and specific radio, TV, print, etc. outlets) and why those outlets are
best for this topic and type of release.