Which asset of a media kit do you think will be used the
most by the media and why? You may choose from the following assets: a
brochure, news release, fact sheet, backgrounder, and feature story.
After reviewing the components of a digital media kit, you
will be responsible for choosing a non-profit that does not have an existing
online media kit.
After choosing the non-profit, you must create an outline
explaining what will be in each piece of the media kit and the focus.
The outline will be submitted, and feedback provided. This
outline will be used as a guide for the final project.