After reviewing the proper and effective uses of social media for branding and media outreach, you will be responsible for drafting a series of updates for a company of your choice. The company, which you choose, may or may not already have a social media presence. You will create a series of timely, on-brand, and engaging social media updates:

• Five Twitter updates (five tweets, 140 characters each)
• Three Facebook status updates (simple and may include an image)
• Two titles for blog posts - that can be used for public relations purposes (remember, titles are key!)