Bianca Genova has worked hard to make networking events for LinkedB2B more attractive to members She developed a speaker series as one strategy to attract members to attend networking events. Several months ago, she invited a prominent author and speaker, Madison Avery, to speak at an upcoming event.
Three days before the event, Madison sent the following email to Bianca:
TO: Bianca Genova
FROM: Madison Avery
SUBJECT: Speaking Cancellation
I regret to inform you that I cannot speak at your networking event. I will return the $2,000 advance that you sent me. In the past month, I have suffered some health issues. I anticipated recovering more quickly. My doctor has advised that I avoid all travel for several months to avoid additional problems. On top of that, my father-in-law died two weeks ago. As a result, I've spent most of my time attempting to help my husband deal with this tragic time.