Exercise feedback in group
| Question # 47781 | Communications | 11 months ago |
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| $5 |
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To earn 15 points for Part 2, collaborate with your Group to write an email as Mark Carol to the Marketing Team (proper email format necessary—total length should be about 200 to 300 words).
As VP, you have not had much direct contact with these employees (you mainly meet with Team Directors, who disseminate critical information down the communication channel). Some of the goals with this new message might include...
managing any emotions that could complicate or hinder communication or productivity
persuading the team that this hire was a positive move for the company
generating excitement on the team regarding John
any other concerns you may have from your experiences
You are welcome to add any additional details or “facts” you feel are important to achieve these goals.
Questions to think about as you work on your email...
What could be some of your concerns about this situation?
How much should we value facts versus rumors (Do we listen? Do we just use them for
context and information? Do we address them directly?)
What issues from our readings so far might influence your approach in a situation like this?
(credibility, routine messages, negative messages, persuasive messages, etc.)
Please feel free to send any edits or suggestions for our Part 2 submission. I've just hit a couple of bullet points so far, it will need a lot more work.
I am not set on any of this, I just wanted to try and get a head start!
Subject: Welcoming John Miller
Dear Marketing Team,
I wanted to take this opportunity to reach out to the six of you regarding our new Director of Marketing, John Miller. We strongly believe that John is going to be a great fit for your Team! Like all of you, he is very dedicated to his work and has many accomplishments to be proud of.
I understand that a few of you were interested in this position, and I would like to take this time to let you know that we at charles appreciate your commitment to your Team. I understand that this will be an adjustment to your team dynamic, but we strongly believe that John is just the fit. Growth to the Team allows for an extra pair of eyes, new ideas and strategies, and more collaboration. We have confidence that the Sammy Project will be your best work yet.
As the VP of Marketing and Communications, Mark Carol has heard some rumors about how the Marketing Team (who John will now supervise) feels about this hiring process. You only know a few facts about the situation:
the Marketing Team is a close group of 6 employees who have all been at job for at least 3 years
two senior members of the Marketing Team had applied for this Director position (and were notified last week by Human Resources that they did not get the job)
the new hire, John Miller, is qualified and was highly recommended by his references because of his success record and his willingness to take on extra responsibilities and hours to meet client deadlines
You suspect that the Marketing Team wanted an internal hire to maintain their control over the Sammy Project, which they have been working on for the last two months. Therefore, you anticipate that this change may cause them to be resistant to an outside professional coming onboard.
The CEO of the company wants to avoid any problems with the new hire, so she has instructed you (Mark Carol) to send another email in addition to the one above that was just sent company-wide. As mentioned above, this email should be sent directly to the Marketing Team (those 6 employees John Miller will supervise). Some information in the original announcement email may stay the same, but HOW you write this email will be crucial.
