Assignment Title: Research Proposal
Description of the assignment:
This assignment is important in preparation for your final MSc IB
Major Research Project which is a 60-credit module (weighting 1/3 of your
It requires you to develop a detailed research
proposal, which will identify and elaborate a contemporary business issue to
be addressed; research aim, objectives, including proposed research
question(s); an appropriate research methods and scope of the project. You
must also identify and critically analyse an appropriate, up to date and
relevant literature, indicate expected outcomes of your project and include a
detailed project plan.
The word count should not exceed 2000 words (+/- 10%). Title page, references,
and appendices (if used) are excluded from the word count. You can include
tables, diagrams, and images where appropriate, but these must have a caption
and be appropriately referenced. The use of Harvard Referencing style is
essential. The font size (11or 12) must be the same
throughout the proposal and you are expected to use either Arial or Times New
Roman, as your font option. Your research proposal should include the
Contemporary business issue, research aim, research objectives and research
In this section you should
explain what the contemporary
is and why it is important to be addressed in your chosen organisation/business.
There are four elements to this section:
Research background and importance of the research-what is the
problem and why it is important to investigate
The overall aim of the project - describe what you hope to achieve
The research objectives - how you are going to achieve the research
The research question (s)- formulate the research problem that you
want to investigate
Your aim should clarify what the overall achievement is intended to
be and should reflect the title of your work. It will probably begin with
something like: The aim of this project is to evaluate… or the aim of this
project is to explore…and it should reflect the overall deliverable of your
project. You should then have a list
of measurable objectives to undertake your study, for example ‘undertake a
review of the literature’, ‘identify a suitable methodology’, ‘collect data,
‘analyse data’ and ‘draw conclusions’. Identify specific research question(s)
to show exactly what you will be focusing on, for example ‘why and how
digital transformation can improve international business performance?’ ‘Why
creating the social value is becoming a norm for both national and
international businesses?’ You should also indicate the academic area your
research falls under, for example ‘strategy’ or ‘project management’ or ‘marketing’
etc. This section might have approximately 400 words.
Key to this section is a good
range of up to date and relevant academic literature to discuss relevant
concepts, models and theories. You should consider:
What is published on this topic and who are the main contributors?
What are the relevant concepts and theories?
What methodological positions have been adopted in this area?
What are the main issues identified in the literature?
What is specifically relevant to your research questions?
(approx. 800 words)
Design and Methodology
This section should
provide a clear rationale for the research design and methodology that you
will adopt to undertake your project, including data/information gathering,
sampling and data analysis methods (Quantitative and/or Qualitative).
This section should
identify methods that you are actually intending/proposing to use including:
Clear rationale for the research design and methodology
A brief description and the advantages and disadvantages of chosen
Any strengths or limitations of the proposed methods
Relevant research methods for data gathering (e.g. questionnaires,
interviews, focus groups, etc.)
Sampling strategy (who are the respondents, how many there are and
how they were selected?)
Proposed data analysis methods.
(approx. 600 words)
4. Expected Outcomes
Here you should explain
how the results of this study might add value to your organisation or
business (approx. 200)
Project plan must be
developed using an appropriate tool (e.g. MS Project, Excel, or any online
Project Planning tool). The charts should reflect how you will complete your IB
Research Project and meet the deadline of. In this section you should show
how the project is broken down into manageable tasks, what the main
milestones might be and any dependences between the tasks.
6. References – HBS Harvard Referencing (See CASE
7. Appendices – If any.
• Do not use Wikipedia as a
reference – perhaps instead use it to find links to case studies and other
published material. Use the UH online library for literature searches of academic
peer-reviewed journals. Consider using search engines such as Google Scholar
and Scopus for practitioner-focused trade publications and news sources.
• As you write and structure
your report, refer carefully to the grading criteria and assess how well you
are addressing the marking scheme.
• The CASE Guide to Harvard
Referencing is an essential resource.
One copy of the final work submitted for marking must be uploaded to
the module assignment portal by The 19th
of December 2022, 23:59pm
It is essential that you:
Include at least 7 academic sources
Show ability to describe theoretical concepts and then use examples as
illustrations of how theory is linked to practice.
Use Harvard Referencing throughout this report,.