Information

Description

Assignment Title

Marketing Across Cultures: Part B Assessment - Cross Cultural Marketing Case Studies

Assignment Format & Maximum Word count

2 Case Study Questions

Section A (COMPULSORY) 750 words

PLUS

Select ONE OPTION from Section B (1250 words)

Module Leader

Ayesha Owusu-Barnaby

First Markers

Ayesha Owusu-Barnaby

Ying Wu

David Raeside

Maurizio Catulli

Caron Kendall

Assignment Type

Case Study (1XEssay, 1xReport Format)

Assignment deadline & submission

Time: 16:00

Date: Tuesday 10th January
Method: Canvas

Module eligible for an extension on submission date (subject to UPRs)

Yes

Instructions

The aim of the assignment is to allow you to demonstrate your understanding of how an organisation strategically designs it activities in international markets and cultures.  

This assignment requires you to consider the context of the case study organisation and to apply concepts and theories related to the management of marketing across cultures. Your answer should be guided by consideration of the module material and MUST remain focused on issues relevant to marketing. Tutorial activities and support given in your AEB class are designed to help you do well in your assignment. Students should therefore ensure they complete weekly preparation tasks so that they are familiar with the nature of the assignment and able to participate in analysis, evaluation and presentation of solutions.

Specific instructions

This assessment consists of two case studies for which you will present separate answers. You may should make use of paragraphs and sub-headings to help structure your work.

Section A (750 words - Essay format): All students should complete the questions in section A which focuses on a single case study

Section B (1250 words - Report Format): Students will choose ONE OPTION case study and present an answer to the questions posed. No additional marks will be gained by answering more than one option in this section. The first answer will be marked and any other work ignored.

The details of the case studies and recommended reading will be presented in week 7 (24th November) during the lecture.

You can access the case studies here [i have attached in the zip file]

Learning Outcomes

Knowledge and Understanding assessed in this assignment:

·         Formulate and evaluate plans for the implementation of global marketing strategies.

Skills and Attributes assessed in this assignment:

·         Gather, interpret and evaluate secondary global marketing data

·         Explain and critique different global marketing strategies

·         Advise on global marketing plans in terms of development implantation and control across cultures

Transformational Opportunities:

 Develop an understanding of the contemporary marketing challenges in an international context

Feedback & Marking criteria for this Assignment

Performance will be assessed using HBS Grading Criteria (Rubric) – see below

Feedback for improvement will be given in writing via your Canvas module site within 4 weeks of submission

Lateness Penalty: For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches the minimum pass mark (UG 40/PG 50). Where the numeric grade awarded for the assessment is less than the minimum pass mark no lateness penalty will be applied. If the coursework is submitted more than 5 days after the published deadline, it will not be marked and a grade of zero will be awarded. Please note: Referred coursework submitted after the published deadline will be awarded a grade of zero (0).”

Extensions: Students do not have an automatic right to an extension. If you require an extension, this must be requested in advance of the submission deadline. Please give your reason(s) for needing an extension.

Academic Integrity, Plagiarism and Essay Mills

·       You are NOT allowed to copy any information into your assignment without using quotation marks and a reference – this is ‘plagiarism’ (a type of academic misconduct).

·       You are NOT allowed to copy from other students (or allow other students to copy from you) – this is ‘collusion’.

·       You are NOT allowed to copy from your own assignments on other modules – this is ‘self-plagiarism’.

·       You must NEVER buy assignments from websites (essay mills) – this is called ‘contract cheating’ and it is now illegal in the UK.

·       If you commit academic misconduct, your mark will be reduced, and you will face disciplinary action for repeat offences.

Contact *This Text is Removed by Studyfull for Privacy & Security Purposes* if you are unsure of the rules or how to avoid academic misconduct, and you will receive help.

Student Support and Guidance

·         Support and guidance for your assignments is provided through your AEB class - you are expected to attend these session as shown on your timetable Support materials for these sessions is under the named section in the Canvas units for this module

·         You can also visit the Academic English for Business Programme Site for tips on developing your academic English and contact *This Text is Removed by Studyfull for Privacy & Security Purposes* if you have any questions.

·         For further help on module content and assignment details, contact your Module Leader or seminar tutor during his or her  drop-in / office hours or by email - check the module page for the correct contact details.

·         Use the Learning Outcomes and HBS Grading Criteria (Rubric) to help inform you of the expectations of the assessment.

·         Use CASE (Centre for Academic Skills Enhancement) website resources: http://go.herts.ac.uk/CASE  Links to an external site..  Attend CASE workshops and drop-ins to develop academic skills to meet HBS expectations (see timetable on CASE website homepage or drop-in to CASE in L064, in the LRC).

·         For help with Turnitin, look for the “Check your work (Turnitin Originality Report)” practice assignment in the Assignment section of all of your modules. For help with understanding plagiarism and how to make changes to your assignment, contact *This Text is Removed by Studyfull for Privacy & Security Purposes*.

Use the Online Library Links to an external site.to access quality business information resources:

Library Search Links to an external site.will help you find books, journal articles and more.

Use the Subject Toolkit for Business Links to an external site.to access to industry standard databases.

Use Library SkillUP for guidance for searching and referencing.

Get help: use SkilIUP module chat, visit the Study Success Hub, or book an 1:1 with a librarian.

Extensions: Students do not have an automatic right to an extension. If you require an extension, this must be requested in advance of the submission deadline.  Please give your reason(s) for needing an extension.