Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product features. Other times businesses have the celebrity wear the product or talk about how they use the product in their everyday lives.

With this concept in mind, select one of the following celebrities to endorse Diet Pepsi in an attempt to reach the young people between the ages of 12–19:

• Dwayne Johnson
   
• Beyoncé
   
• Cardi B
   
• Elon Musk

Respond to the following:

• Why did you choose this celebrity? How does this celebrity align to the target market?
• Which media channels would you use to reach the target market with this celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?

Discussion Response Requirements

For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer's Academic Integrity policy.

1. Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.
2. Reply to at least one classmate with at least four full substantive sentences.
3. Go beyond, "I agree. Great post." Provide substantive commentary about your classmates' posts
   • If you respond to multiple classmates, just one needs to meet these requirements, the rest can be shorter. The more posts you respond to, the more insights you are pulling from the class.
4. Remember to post early, for early grading then you can add to your posts if needed.
   • Take advantage of the pre-deadline grading for the discussions. If you make two posts before Sunday night your instructor will grade your discussion board. To view your feedback and if you are not at full credit, go back and add what is needed for full credit and your instructor will update your grade. Your instructor will accept posts for grade improvements until the discussion boards officially close on Mondays at 9:00 AM Eastern Time.

NOTE: This should be YOUR Discussion Response in Your Own Words. There are NO MAGIC WEBSITES, use Your Marketing Skills to answer. Work copied from websites will not be graded. I cannot wait to see your ideas on this week's topic! You can do this!