Please respond to the following:

• Examine the role of Customer Relationship Management (CRM) in business. Determine how CRM systems can play a critical role in managing value chains.
• How does LaRosa’s Pizzeria use this technology in order to improve the supply chain and value chain operations? Determine the ways this technology has helped to deliver quality to the customer. Assess the challenges that LaRosa’s Pizzeria might face when trying to implement these types of technologies.