MED7326 Assessment Title: Case Study Report
Question # 48360 | Writing | 1 year ago |
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$50 |
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Assessment Brief Details
Module Title: Strategic Communication for Social Change Module Leader: Philip Young
Module Code: MED7326
Occurrence:
A
Academic Year:
2022/3
Semester:
S2
Assessment No.:
1
This Assessment accounts for 70% of the overall assessment for the module.
Assessment Title:
Case Study Report
Core Task
You will write a report (2,500 words +/-10pc) that comprises a case study of an organisation which works to bring about social change. This will include an analysis of the organisation’s broad aims and values. You will identify one particular campaign undertaken by the organisation, explain its objectives and key messages, and map its key stakeholders. The report must also identify platforms and channels used for engagement and make some evaluation of their likely efficacy in achieving organisational objectives. The chosen campaign does not have to be judged a success – a study in failure might be as illuminating.
You should draw on relevant academic sources to support your observations and the report must be fully referenced in Harvard style.
Where to find additional guidance for this task
The assessment will be discussed in class and examples of previous submissions will be made available on Moodle.
Submission date
10/05/2023
Submission date
Upload to Moodle before 3pm on the submission date.
Please upload a feedback sheet in Word (.docx) format (not pdf).
Feedback Date
09/06/2023
Marking Criteria are in the attached file. Please check the attached file for complete detail.