Assessment Brief Details
Module Title: Strategic
Communication for Social Change Module
Leader: Philip Young
Module Code: MED7326
This Assessment accounts for 70%
of the overall assessment for the module.
Case Study Report
You will write a report (2,500
words +/-10pc) that comprises a case study of an organisation which works to
bring about social change. This will include an analysis of the organisation’s
broad aims and values. You will identify one particular campaign undertaken by
the organisation, explain its objectives and key messages, and map its key
stakeholders. The report must also identify platforms and channels used for
engagement and make some evaluation of their likely efficacy in achieving
organisational objectives. The chosen campaign does not have to be judged a
success – a study in failure might be as illuminating.
You should draw
on relevant academic sources to support your observations and the report must
be fully referenced in Harvard style.
Where to find additional guidance for this task
will be discussed in class and examples of previous submissions will be made
available on Moodle.
Upload to Moodle before 3pm on
the submission date.
Please upload a feedback sheet in
Word (.docx) format (not pdf).