Assessment Brief Details

Module Title:               Communication Planning and Action

Module Leader:   Philip Young

This Assessment accounts for 30% of the overall assessment for the module.

Critical Evaluation

 Core Task

You will write a critical reflection of 1500 words (+/- 10%) that analyses the campaign you developed for your first assignment (Campaign Proposal and Pitch Presentation) from an independent academic standpoint. You must highlight strengths and weaknesses and where relevant identify ethical or professional issues. This is an academic document and should make reference to theory and be referenced in line with academic convention. It should also include a short section on personal professional development.

The assessment will be discussed in class in several sessions across the course. Examples of previous submissions will be available on Moodle. Please read the How to Succeed in this Assignment document. You will offered a short tutorial, outside class, to discuss the suitability of your chosen topic and approach.

09/05/2023

The submission time is 3pm.

You should complete the details on the marking coversheet for this assignment and paste your work into it, ensuring you save the document in Word format (.docx or .doc) or PDF. Upload the document to the relevant submission point.

Feedback date

07/06/2023