Marketing is primarily about connecting products and services with customers that have a want or need for it. It is important to understand the attributes and benefits of the product and how the product satisfies the want or need of the customer. Marketers are tasked with understanding the customers. Communicating with customers is only effective if you know the customer well. With digital marketing a customer persona is used to understand how best to reach the customer through digital and social media efforts.
 
TeaseTea has created a great online shopping experience for tea lovers. The company has multiple missions, one is to benefit the health and wellness of people through their teas. Another is to benefit the planet through responsible sourcing and packaging. Finally, they strive to benefit women by helping women-owned businesses.

Based on what you have learned, use the following prompts to guide your writing:

• Based on the variety of Tease Tea kits, develop a segmentation strategy for Tease Tea. Include demographic, psychographic, behavioral, and geographic segments.
• Identify the target market for the Organic Tea Kits and discuss how you could promote Tease Tea to this audience.
• Research Tease Tea’s top competitors. Choose one competitor and develop at least four points of differentiation between Tease Tea and the competitor.

Please use the MKTG628_U3_IP_Template to complete this assignment.