Primary Discussion Response is due by Thursday (11:59:59pm Central), Peer Responses are due by Saturday (11:59:59pm Central).

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

For marketers, the marketing mix creates the opportunity to work with the customer market and the product to provide a differentiator in the marketplace. It is important for the marketer to know how the marketing mix variables impact the product and the relationship with the customer and the competitors.

Review the following brief for Gray’s Cookies•

• What is the value proposition for Gray’s Cookies and how do you believe it provides customer value?
• Where will the consumer be most receptive to see and act upon the brand message?
• Which social media platforms will be the best for the Gray’s message and the target consumer? Why have you chosen this social media platform?