For digital marketing to be effective, marketers must interact with the customer at many points of contact. Marketing research and a good marketing persona helps marketers to know the customer and how best to present the product to them.

Munro is a family owned and operated premium women’s footwear company. Munro prides itself on size, selection, durability, and comfort. Munro shoes are sold online through their website Munro Shoes as well as various distributors both in-store and online.

Munro is looking to create a new show for the upcoming spring season. The marketing team is tasked with creating the name for the shoe as well as a price and finally how to communicate and promote the new shoe to the target customer. Based on the persona for Brandi Tyler, create the marketing to bring the new shoe to market.

• Create the name for the shoe and describe why you named it this way.
• Develop a price point and describe why you priced it this way.
• Develop the methods of digital and social media promotion. Digital will include the elements for the website, paid search advertising, and email marketing methods. Social will include the social media platforms you will use to reach Brandi and the messaging you believe will be effective to promote the new shoe.

Please use the MKTG628_U4_IP_Template to complete this assignment.