White Oak Mountain Coffee Roasters has worked hard in their local market area. They are now a premium coffee brand for their region of the southeastern part of the United States. Based on their target market of high-end coffee lovers who brew at home and have an annual household income of $100,000 +, the brand is ready to develop a digital presence and start to sell online for shipment across the country.

• Develop a buyer persona that includes the following:
  • Background/demographics – What is their career path and lifestyle?
  • Goals/Challenges – What problem does your product or service solve?
  • Technology/Social Media – What are your device preferences, social media platforms, and communication preferences?
  • Marketing Message – How can you describe your solution to have the biggest impact on your persona?
• Using the buyer persona, answer the following questions:
  • What information would be included in a media plan?
  • What steps would be taken to manage the customer relationship (include how to develop lead generation, sales, and follow up as well as connections through social media).

Please use the MKTG628_U5_IP_Template to complete this assignment.