i need PPT with speaker notes

Module Title:

Strategic Marketing and Entrepreneurship

Module Code:

7BUS2040

Assignment Format & Maximum Word count

Individual Video Presentation – 4 Minutes minimum- 5 minutes maximum

Assignment weighting

 40%    

Coursework Submission:

Time: 22:00

Date: 05 January, 2025
Method: Canvas file submission

Coursework return Date returned to students:

4 weeks

Module Leader 

Dr Kamaal Allil / Dr Gabriel Plata

First marker 

Module leaders and tutors

Internal Moderator

Approved ☐
Date:

Module Board name

Marketing

External Examiner

Approved ☐
Date:

Module Board date

Assessment eligible for an extension on submission date (subject to UPRs)

YES

Retrievable Assessment

Assessment Criteria

Learning Outcomes: Knowledge and Understanding assessed in this assignment:

·         Develop a critical understanding of the role and processes of strategic marketing planning in the creation of value and/or competitive advantage for an organisation.

·         Evaluate how marketing tactics should be adjusted depending on context of the organisation, factors in the environment, segmentation, customer personas and consumer behaviour.

·         Examine the role and processes of innovation and business model development to create new ventures, products and services in response to growth opportunities.

·         Assess the market environment in the context of contemporary issues including digital transformation, marketing ethics and sustainability.

Learning Outcomes: Skills and Attributes assessed in this assignment:

·         Propose strategic marketing plans backed by secondary research and application of academic concepts and literature.

·         Develop a range of entrepreneurial skills through a new venture or new product/service development project including team working, ideation, innovation, evaluation, communication and persuasion.

·         Recommend financially viable business models, launch plans and roadmaps that will deliver sustained growth in response to clearly identified market opportunities.

·         Critically evaluate key issues using academic concepts and literature.

Transformational Opportunities:
E.g. Use LinkedIn Learning to improve skills

·         Use LinkedIn Learning to improve skills

·          

Feedback /Marking criteria for this Assignment

·         Performance will be assessed using HBS Grading Criteria (Rubric)

·         Feedback for improvement will be given in writing via your Canvas module site within 4 weeks of submission

·         Lateness Penalty: For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches the minimum pass mark (UG 40/PG 50). Where the numeric grade awarded for the assessment is less than the minimum pass mark no lateness penalty will be applied. If the coursework is submitted more than 5 days after the published deadline, it will not be marked and a grade of zero will be awarded. Please note: Referred coursework submitted after the published deadline will be awarded a grade of zero (0).

·         Extensions: Students do not have an automatic right to an extension. If you require an extension, this must be requested in advance of the submission deadline. Please give your reason(s) for needing an extension. Not all Assessments are eligible for an extension. Please check above.

·         Retrievable Assessment: Students who fail a retrievable assignment have the opportunity to act on the feedback in a timely manner and to resubmit the same assignment within a specified deadline set by the Module Leader. Marks for resubmitted work will be capped at 40% for UG and 50% for PG. Students who resubmit work and go on to Fail the module will still be able to do the referred coursework (capped at 40% UG or 50% PG).

Detailed Brief for Individual Assignment

Assignment Title: Individual Recorded Presentation – Marketing Strategy for the New Business Idea

Purpose:

The purpose of this individual assignment is to explore the marketing aspects of the new business idea, previously developed in the report. This assignment will enable students to create a detailed and comprehensive marketing strategy that covers various essential elements such as pricing, sales process, and customer engagement.

Any specific instructions:

 Instructions

Follow these steps to develop your video presentation.

• Timing: Video Presentation lasts: from 4 Minutes (minimum) - to 5 minutes (max).

Note: According to the marking criteria, the principles of sustainability and scalability should be considered. These principles need to be part of your business idea

1. Describe Your Overall Marketing Strategy
   • Provide an overview of your marketing strategy. Explain how you plan to position your product or service in the market. Include goals and other important elements.
   • Discuss your target market segments identified in the team report and how you plan to reach them.
   • Highlight the unique selling propositions (USPs) of your product or service.
2. Describe Your Pricing Strategy
   
   • • Explain whether you plan to use cost-plus pricing or value-based pricing.
     • Compare your pricing strategy with competitors.
     • Justify your pricing approach with reference to your target market and the value your product or service provides.
3. Discuss Your Sales Process
   
   • • Motivations to Buy
       • Explain what motivates companies or individuals in your industry to buy products or services similar to yours.
     • Customer Awareness
       • Describe how you will make your customers aware of your product or service.
     • Promotional Strategies
       • Include promotional strategies such as advertising, social media, and other marketing communications.
     • Reaching Customers
       • Explain the channels you will use to reach your customers (e.g., online platforms, retail stores, direct sales).
     • Sales Force vs. Intermediaries
       • Discuss whether you will field your own sales force or work through intermediaries (e.g., distributors, resellers).
       • If you use intermediaries, explain how you will select and manage them.

Description of the assignment, task, content and structure:

Main Structure

 Title Slide

• Title of the presentation
• Student's name
• Student number
• Date

Introduction Slide

• Brief introduction of the business idea
• Purpose of the presentation

Overall Marketing Strategy Slide

1. Overview of Marketing Strategy
• Summary of your overall marketing strategy. Include goals and other important elements.
• Positioning of your product/service in the market
2. Target Market Segments
• Identification of target market segments
• How you plan to reach these segments
3. Unique Selling Propositions (USPs)
• Highlight the unique aspects of your product/service

Pricing Strategy Slide

1. Pricing Approach
   

   • Explanation of cost-plus or value-based pricing
   • Comparison with competitors
   • Justification based on target market and value provided

Sales Process Slide

1. Motivations to Buy
   • What motivates customers in your industry to buy similar products/services
2. Customer Awareness
   • How you will make customers aware of your product/service
3. Promotion strategies
   • Promotional strategies (advertising, social media, etc.)
4. Reaching Customers
   • Channels used to reach customers (online, retail, direct sales, etc.)
5. Sales Force vs. Intermediaries
   • Will you use your own sales force or intermediaries?
   • Selection and management of intermediaries (if applicable)

Conclusion Slide

1. Summary
• Recap of key points from the presentation
• Reinforcement of the value of your marketing strategy

References Slide

• Correctly formatted references (Harvard style)

List all sources used in the presentation

Mark scheme:

Sections of the assignment breakdown

Weighting

Delivery = 40pts

Presentation and Structure

• Quality of Voice: Clear and articulate speech.
• Body Language: Appropriate and engaging body language.
• Dress Style: Professional and suitable for a business presentation.
• Clarity of Delivery: Clear and understandable delivery.
• Slides Content: Visually appealing and informative slides.
• Timing: Presentation lasts 4 minutes minimum - 5 minutes maximum.
• Reference List: Correctly formatted references (Harvard style), listed on one or more slides.
• Adherence to Guidance: Follows instructions regarding time and content (number of slides).

20 pts

Intellectual Curiosity

• Referencing Style: Correct use of Cite it Right (Harvard referencing style) for in-text citations and reference list.
• Use of Marketing Databases: Utilizes appropriate marketing databases.
• Quality Sources: Includes a range of relevant information from high-quality sources such as Business Toolkit, business pages of broadsheets.
• Academic Referencing: At least 5 academic references and 5 secondary sources, correctly listed.
• Authentic Sources: Uses real and credible sources, avoids attributing arguments to random or unreliable sources.

20 pts

Content = 60 pts

Content and Findings

• Task Requirements: Covers all tasks as specified in the assignment brief.
• Use of Concepts: Applies concepts taught in the module.

20 pts

Business Application

• Ideation Process: Demonstrates a detailed and evidenced ideation process supported by market research.
• Innovation and Business Model: Indicates the process of innovation and business model development for creating new ventures, products, and services in response to business opportunities, sustainability, and scalability.

20 pts

Discussion and Analysis

·         Line of Argument: Demonstrates a logical and coherent line of argument.

·         Critical Analysis: Provides critical analysis and insights from market research.

·         Opportunity Evaluation: Evaluates opportunities for new product/service/venture development based on market research.

·         Entrepreneurial Skills: Evaluates and demonstrates understanding of the effectiveness of entrepreneurial skills in addressing environmental and social issues through strategic marketing.

20 pts

TOTAL

100pts

The HBS Grading Criteria (rubric) will evidence how marks are awarded for individual parts of

the assignment i.e. Presentation and Structure, Intellectual Curiosity and Referencing, Content, Analysis, Discussion

Academic Integrity, Plagiarism, Essay Mills and other Academic Misconduct Offences

·         You are NOT allowed to copy any information into your assignment without using quotation marks and a reference – this is ‘plagiarism’ (a type of academic misconduct).

·         You are NOT allowed to copy from other students (or allow other students to copy from you) – this is ‘collusion’.

·         You are NOT allowed to copy from your own assignments on other modules – this is ‘self-plagiarism’.

·         You must NEVER buy assignments from websites (essay mills) – this is called ‘contract cheating’ and it is now illegal in the UK.

·         Contract cheating is a serious academic misconduct offence and also includes arranging for help with an assessment such that there is also reasonable doubt as to whose work the assessment represents. It extends to input from a fellow student, friend, relative, or any other person, artificial intelligence with or without payment of any kind.

·         For all references use Cite Them Right

·         Unauthorised use of artificially generated material (AI) in researching or presenting material for an assessment is an academic misconduct offence if you use AI tools in producing your assessment unless the use of AI tools is expressly permitted. However, even if expressly permitted, where you do not declare that you have used an artificial intelligence tool(s) in the production of your assessment, or you are dishonest about the extent to which such tools have been used, you will have committed academic misconduct.

·         If you commit academic misconduct, your mark will be reduced, or, depending on the severity of the offence you may get 1% for the assignment in question or 1% for the module, and get a disciplinary warning. Repeat offenders normally face disciplinary action.

Student Support and Guidance

• Contact *This Text is Removed by Studyfull for Privacy & Security Purposes* if you are unsure of the rules or how to avoid academic misconduct, and you will receive help.
• Please see the UPRs relating to Academic misconduct hereLinks to an external site..
• Ask Herts information on the use of artificial intelligence tools https://ask.herts.ac.uk/ai-toolsLinks to an external site..
• For further help on module content and assignment details, contact your Module Leader in his or her  drop-in / office hours or by email.
• Use the Learning Outcomes and HBS Grading Criteria (Rubric) to help inform you of the expectations of the assessment.

·         Use CASE (Centre for Academic Skills Enhancement) website resources: http://go.herts.ac.uk/CASE Links to an external site..  Attend CASE workshops and drop-ins to develop academic skills to meet HBS expectations (see timetable on CASE website homepage or drop-in to CASE in L064, in the LRC).

·         Visit the Academic English for Business Programme Site for tips on developing your academic English and contact *This Text is Removed by Studyfull for Privacy & Security Purposes* if you have any questions.

·         For help with Turnitin, look for the “Check your work (Turnitin Originality Report)” practice assignment in the Assignment section of all of your modules. For help with understanding plagiarism and how to make changes to your assignment, contact *This Text is Removed by Studyfull for Privacy & Security Purposes*.

·         Use the Online LibraryLinks to an external site. to access quality business information resources:

o    Library SearchLinks to an external site. will help you find books, journal articles and more.

o   Use the Subject Toolkit for BusinessLinks to an external site. to access to industry standard databases.

o   Use Library SkillUP for guidance for searching and referencing.

o   Get help: use SkilIUP module chat, visit the Study Success Hub, or book an 1:1 with a librarian.

The relevant HBS Grading Criteria (Rubric) for your assignment should be added as a table immediately below the assignment description. If you are unable to find the Grading Criteria (Rubric), please contact your Module Leader.